Privacy Policy

1. About M2Square

At M2Square Consultancy, we believe that great decisions are built on great insights. Founded with a vision to empower businesses through intelligent data, we are a next-generation market research and consulting company that blends analytical rigor with strategic foresight. Our mission is simple yet powerful—to transform information into actionable intelligence that fuels growth, innovation, and sustainability.

Our expertise spans diverse industries, including Healthcare, Technology, Consumer Products, Energy, BFSI, Retail, Mobility, Education, and Real Estate. By combining deep domain knowledge with cutting-edge analytical tools, M2Square delivers insights that go beyond numbers—insights that drive real-world impact.

2. Information We Collect

We collect information to ensure efficient communication and deliver our services effectively. The data we collect may include:

a. Information You Provide Directly:

• Name, company name, job title, and contact details (email, phone number, and address).
• Information shared through contact forms, inquiries, or project collaborations.
• Details you provide when participating in surveys or research studies.

b. Information Collected Automatically:

• Data such as IP address, browser details, operating system, and device information.
• Website usage data, such as pages visited, time spent, and referring URLs (collected via cookies and analytics tools).

c. Third-Party Information:

• Publicly available business information or data provided by authorized third parties for research purposes.

3. How We Use Your Information

We use collected information responsibly and only for legitimate business purposes, including:

• To respond to inquiries and provide requested services.
• To conduct surveys, research, and analysis for clients or internal insights.
• To personalize and enhance the user experience on our website.
• To send newsletters, updates, or promotional content (only with your consent).
• To improve our research methodologies and business operations.
• To comply with legal obligations and ensure data security.

4. Legal Basis for Processing (for GDPR Compliance)

If you are located in the European Union or other jurisdictions with similar privacy laws, M2Square processes your data based on the following legal grounds:

• Your consent for communication and marketing purposes.
• Contractual necessity to provide services you request.
• Legitimate interests in improving our products, security, and client relationships.
• Legal compliance when required by applicable laws.

5. Data Sharing and Disclosure

M2Square does not sell or rent your personal data to third parties. We may share your information only with:

• Trusted partners or vendors who assist in research, analytics, or IT support—under strict confidentiality agreements.
• Clients, only when data is aggregated, anonymized, and stripped of any personally identifiable details.
• Government or legal authorities, when required by law or necessary to safeguard our rights, safety, or property.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by applicable laws. Once data is no longer needed, it is securely deleted or anonymized.

7. Cookies and Tracking Technologies

We use cookies and similar tools to make your browsing experience smoother and more personalized. Cookies help us understand user behavior, optimize website performance, and improve our services. You can modify your browser settings to manage or disable cookies. However, certain features of our website may not function properly if cookies are disabled.

8. Data Security

We implement robust administrative, technical, and physical safeguards to protect your data against unauthorized access, alteration, disclosure, or destruction. While no online transmission is entirely risk-free, we continuously monitor and upgrade our security measures to maintain data integrity.

9. Your Rights

Depending on your location, you may have the right to:

• Access and receive a copy of your personal data.
• Request correction or deletion of inaccurate or outdated information.
• Withdraw consent for data processing or marketing communications.
• Object to or restrict certain processing activities.
• Complain to your local data protection authority.

To exercise any of these rights, please contact us at [Insert Email ID].

10. Third-Party Links

Our website may include links to external sites provided for your convenience or reference. M2Square holds no responsibility for the content or privacy practices of these third-party websites. We recommend reviewing their respective privacy policies before sharing any personal information.

11. Updates to This Policy

We may periodically update this Privacy Policy to reflect changes in our practices or legal requirements. The latest version will always be available on our website, with the “Effective Date” updated accordingly.

12. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us at:

Your trust matters to us. At M2Square, we believe that transparency and integrity are the foundation of every strong business relationship. We are committed to safeguarding your privacy as we deliver insights that drive informed business decisions.