CBD Infused Beverages Market Overview

The global CBD Infused Beverages Market is experiencing rapid growth, fueled by rising consumer acceptance of cannabidiol (CBD) for wellness, expanding legalization of cannabis across regions, and growing demand for innovative functional beverages. Valued at USD 4.6 billion in 2025, the market is projected to reach USD 12.5 billion by 2033, expanding at a CAGR of 13.4% over the forecast period.

CBD beverages include both alcoholic and non-alcoholic drinks infused with cannabidiol, a non-psychoactive compound derived from hemp or marijuana. These beverages are increasingly consumed for their perceived therapeutic benefits, including stress relief, anxiety reduction, pain management, and improved sleep. With consumers increasingly seeking natural alternatives to pharmaceuticals and alcohol, CBD-infused drinks are carving a significant niche within the functional beverage sector. Alcoholic CBD drinks dominate due to high consumer interest, though non-alcoholic formats are rapidly growing in popularity among health-conscious buyers. The industry’s expansion is also supported by product innovation, evolving regulatory frameworks, and investments from established beverage and cannabis companies. Major players are collaborating to introduce new formulations, enhance bioavailability, and meet diverse consumer preferences. With demand rising in both developed and emerging economies, CBD-infused beverages are set to transform the global wellness and beverage industries over the coming decade.

CBD Infused Beverages Market Drivers and Opportunities

Expanding legalization and a favorable regulatory environment are anticipated to lift the CBD infused beverages market during the forecast period

One of the strongest growth drivers for CBD-infused beverages is the expanding legalization of cannabis and hemp-based products across North America, Europe, and parts of the Asia-Pacific. Countries such as the U.S., Canada, and several EU nations have adopted favorable regulations, allowing the commercialization of CBD beverages for both recreational and wellness applications. This trend is reshaping the global beverage market, as consumers gain legal access to CBD-based alternatives. Supportive policies not only encourage consumer adoption but also attract significant investment from established beverage companies, including multinational alcohol and soft drink corporations. Additionally, evolving regulatory clarity around labeling, safety standards, and permissible THC levels is boosting consumer confidence. As more governments recognize CBD’s therapeutic potential and shift toward cannabis-friendly policies, the market for CBD-infused beverages is expected to expand substantially in the coming years.

Rising consumer demand for wellness and functional beverages drives the global CBD infused beverages market

The increasing global demand for wellness-oriented and functional beverages is another major factor driving the CBD-infused beverage sector. Consumers are shifting away from traditional alcoholic and sugary drinks toward products that offer health benefits, relaxation, and natural ingredients. CBD beverages align well with this trend, as they are marketed for their ability to support stress relief, improve mood, and enhance overall well-being. Millennials and Gen Z, in particular, are driving demand as they are more open to plant-based and cannabis-infused products. The growth of the non-alcoholic beverage movement and the popularity of “better-for-you” drinks further support CBD beverage adoption. Moreover, the integration of CBD into familiar formats like sparkling water, teas, coffees, and cocktails makes it easier for consumers to embrace these products as part of their daily routines. As wellness and lifestyle trends continue to evolve, CBD beverages are poised to become a mainstream category within the global beverage market.

Opportunity for the CBD Infused Beverages Market

Innovation in product formulations and new market entry creates significant opportunities in the CBD infused beverages market

Innovation in product development and new market entry presents a major opportunity for the CBD-infused beverages market. Companies are experimenting with advanced formulations that improve the bioavailability and stability of CBD in liquid form, ensuring consistent dosing and enhanced effectiveness. Microencapsulation and nano-emulsion technologies are being increasingly adopted to create beverages with faster absorption and longer shelf life. Additionally, the introduction of diverse product categories—from CBD-infused craft beers and wines to flavored sparkling waters and wellness shots—caters to a broad range of consumer preferences. Partnerships between cannabis producers and established beverage companies are accelerating product launches and expanding distribution. Beyond North America, emerging markets in Latin America, Europe, and Asia-Pacific are opening new opportunities as regulatory landscapes evolve. With rising investment, expanding product portfolios, and increasing consumer awareness, innovation in CBD beverages is expected to unlock substantial growth potential in the global market.

CBD Infused Beverages Market Scope

CBD Infused Beverages Market Report Segmentation Analysis

The global CBD Infused Beverages Market industry analysis is segmented into product type, CBD type, grade, distribution channel, and region.

The alcoholic beverages segment accounted for the largest market share in the global CBD infused beverages market

By Product Type, the market is divided into alcoholic and non-alcoholic beverages. The alcoholic beverages segment accounted for 64.8% of the global CBD-infused beverages market in 2025. Alcoholic CBD drinks are rapidly gaining popularity as they combine the social appeal of alcohol with the perceived wellness benefits of CBD. Major brewers and distillers are investing in CBD-infused beers, wines, and spirits to attract consumers seeking alternatives to traditional alcohol consumption. Regulatory acceptance in key markets like the U.S. and Canada has further strengthened demand. Innovations in flavor profiles and premium offerings also support this segment’s dominance.

Food-grade segment accounted for the largest market share in the global CBD infused beverages market

By Grade, the market is segmented into pharmaceutical grade and food grade. The food-grade segment dominates the market, driven by widespread consumer adoption of CBD beverages as part of daily wellness routines. Food-grade CBD is widely used in flavored waters, teas, coffees, and energy drinks due to its accessibility and affordability. Growing demand from younger demographics, who seek plant-based and functional beverage alternatives, is further boosting this segment. The ease of integrating food-grade CBD into mass-market beverage formulations makes it the preferred option for large-scale commercial production.

The storefront dispensaries segment accounted for the largest market share in the global CBD infused beverages market

By Distribution Channel, the market includes storefront dispensaries, convenience stores, online platforms, and others. Storefront dispensaries held the largest share in 2025, owing to their role as the primary retail outlets in legalized cannabis markets. Dispensaries provide consumers with direct access to a wide variety of CBD beverages while offering product education and trusted guidance. As regulatory frameworks expand, dispensaries are increasingly becoming mainstream retail hubs, contributing to strong sales of CBD-infused drinks. Meanwhile, the online channel is expected to witness strong growth due to its convenience and wide product availability.

The following segments are part of an in-depth analysis of the global CBD Infused Beverages Market:

CBD Infused Beverages Market Share Analysis by Region

The North America region is projected to hold the largest share of the global CBD Infused Beverages market over the forecast period.

North America is projected to hold the largest share of the global CBD-infused beverages market during the forecast period. In 2025, the region accounted for the majority of market revenue, driven by the legalization of cannabis across several U.S. states and full legalization in Canada. The presence of major cannabis producers and beverage giants in the region further supports growth. Consumer demand is strong for both alcoholic and non-alcoholic CBD beverages, with millennials and younger consumers at the forefront of adoption. Favorable regulations, established retail channels, and significant R&D investment from leading companies position North America as the global leader in this market.

Meanwhile, the Asia Pacific region is expected to record the fastest CAGR over the forecast period. Countries like Japan, China, and Australia are experiencing rising health awareness and increasing interest in plant-based functional beverages. While regulatory restrictions remain in some areas, progressive reforms and growing acceptance of CBD for wellness applications are opening new opportunities. International beverage and cannabis companies are also investing in partnerships to explore the region’s potential. With expanding middle-class populations, rising disposable incomes, and shifting cultural perceptions around cannabis, APAC is set to emerge as the fastest-growing market for CBD-infused beverages.

CBD Infused Beverages Market Competition Landscape Analysis

The CBD infused beverages market is highly competitive, with major players including Canopy Growth Corporation, The Cronos Group, Tilray Brands Inc., CannTrust Holdings, Aurora Cannabis Inc., Jazz Pharmaceuticals Inc., Medipharm Labs, NewAge Inc., and Curaleaf. These companies are focusing on product innovation, regulatory expansion, and strategic partnerships with mainstream beverage firms to strengthen their market presence. Efforts to diversify portfolios, improve bioavailability technologies, and build consumer trust are central strategies driving competition in this fast-growing industry.

Global CBD Infused Beverages Market Recent Developments News:

• In May 2024 - Canopy Growth Corporation entered the functional beverage market with its new line of CBD-infused sparkling waters, enhanced with vitamin B12 and electrolytes. This product innovation targets health-conscious consumers seeking hydration with added wellness benefits.

• In February 2024 - Tilray Brands, Inc. launched XMG Plus, a novel CBD energy drink formulated to deliver both energizing and relaxing effects. The product addresses growing consumer demand for balanced functional beverages in the cannabis beverage sector.

• In November 2023 - NewAge Inc. expanded its CBD beverage portfolio with turmeric-infused offerings, combining the anti-inflammatory properties of turmeric with CBD's wellness benefits. This strategic line extension caters to the growing market for health-focused functional drinks.

The Global CBD Infused Beverages Market is dominated by a few large companies, such as

●        Canopy Growth Corporation

●        The Cronos Group

●        Tilray Brands, Inc.

●        CannTrust Holdings

●        Aurora Cannabis Inc.

●        Jazz Pharmaceuticals, Inc.

●        Medipharm Labs

●        NewAge Inc.

●        Cannara Biotech Inc.

●        Dixie Brands

●        KANNAWAY USA, LLC

●        The Supreme Cannabis Company, Inc.

●        Cannabis NL

●        CURA CS, LLC.

●        Kazmira

●        Curaleaf

●        CannazALL

●        Other Prominent Players