Fruit and Vegetable Pulp Market Overview

The global fruit and vegetable pulp market is projected to grow steadily between 2025 and 2033, driven by rising health consciousness, demand for natural ingredients, and expanding food processing industries. Valued at approximately USD 5.6 billion in 2025, the market is expected to reach USD 11.0 billion by 2033, expanding at a CAGR of 8.8% over the forecast period.

Fruit and vegetable pulp refers to the soft, edible parts extracted from fruits and vegetables, commonly used as ingredients in juices, smoothies, bakery products, and processed foods. Growing interest in clean-label and plant-based diets is encouraging manufacturers to adopt pulp as a natural flavoring and thickening agent. The market benefits from the growing popularity of ready-to-drink (RTD) beverages, baby food formulations, and the rise of cold-pressed juice brands. Moreover, food processors are incorporating pulp in yogurts, sauces, and frozen desserts to boost nutritional value and enhance mouthfeel.

Drivers, Restraints, and Opportunities for Fruit and Vegetable Pulp Market

Rising Demand for Natural and Clean Label Ingredients

One of the primary drivers of the fruit and vegetable pulp market is the consumer shift toward clean-label products that contain fewer artificial ingredients and more natural components. Fruit and vegetable pulps are minimally processed and retain much of the original fruit’s fiber, vitamins, and antioxidants, making them desirable for health-conscious consumers.

Food and beverage manufacturers are increasingly using pulp in functional beverages, fortified foods, and infant nutrition products to meet consumer expectations. The demand is particularly strong in regions with high health awareness, such as North America and Europe, where products with "100% natural" or "no added sugar" labels are gaining shelf space. The trend is also reinforced by plant-based diets and the growing vegan and flexitarian population, fueling demand for pulp-based dairy alternatives like smoothies, frozen treats, and plant-based yogurts.

Growth of the Food Processing Industry and Global Beverage Consumption

The expansion of the global food processing industry, particularly in emerging markets like India, Brazil, and Southeast Asia, is boosting demand for high-quality fruit and vegetable pulp. These countries are also experiencing rising incomes, urbanization, and increased consumption of packaged food and beverages, especially among younger demographics. In beverages, fruit pulp is used to enhance the flavor, texture, and visual appeal of juices, nectars, and smoothies. In addition, beverage brands are launching exotic and tropical fruit blends to attract health-savvy consumers, creating opportunities for pulp processors specializing in mango, guava, passionfruit, and berries. Pulp’s applications also extend to bakery fillings, dairy-based fruit products, and plant-based formulations. Cold chain improvements and aseptic packaging innovations are supporting wider distribution of pulp-based products, further driving the market.

Fruit and Vegetable Pulp Market Scope

Fruit and Vegetable Pulp Market Report Segmentation Analysis

The global Fruit and Vegetable Pulp Market industry analysis is segmented by source, by form, by application, by distribution channel, and by region.

Conventional Segment Dominates by Nature

In terms of nature, the conventional segment commands the majority share of the global fruit and vegetable pulp market. Conventional pulp is more cost-effective and widely available due to established agricultural practices and high-yield supply chains. Most fruit and vegetable pulp producers source raw materials from conventional farms, which enables them to meet large-scale industrial demand, particularly from beverage and food processing companies. The relatively lower production costs, along with longer shelf stability under standard processing methods, make conventional pulp preferable for mass-market applications. While organic pulp is gaining attention due to the growing clean-label and health-conscious consumer base, its share remains limited due to higher prices and limited raw material availability. Nonetheless, conventional pulp continues to dominate in developing markets where affordability is a key purchasing criterion. The segment also benefits from strong export potential and high adaptability across diverse product formats like frozen, canned, and aseptic pulp.

B2B Segment Leads by Distribution Channel

The business-to-business (B2B) segment holds the dominant share in the global fruit and vegetable pulp market, as pulp is primarily used as an input ingredient by food and beverage manufacturers. This includes juice and smoothie brands, dairy product makers (yogurt, flavored milk), baby food companies, bakery and confectionery producers, and even cosmetic and nutraceutical firms. Pulp in B2B channels is typically supplied in large aseptic drums, frozen packaging, or cans, ensuring quality preservation during bulk transportation. Major institutional buyers prefer pulp for its ease of use, consistent flavor and texture, and suitability for year-round production regardless of fruit seasonality. In addition, pulp is widely used by hotels, restaurants, and catering services (HoReCa) for preparing fresh beverages and desserts. As international food production expands and demand for tropical fruit ingredients grows globally, the B2B channel is projected to remain the primary revenue contributor to the market, especially in Asia-Pacific and Europe.

Frozen Pulp Gaining Strong Traction

Frozen pulp holds a significant share of the fruit and vegetable pulp market due to its ability to retain freshness, color, flavor, and nutritional value over extended periods. It is commonly used in bakery, confectionery, and ice cream applications, as well as in the foodservice and HoReCa (hotel, restaurant, catering) sectors. Frozen pulp is typically stored and transported at sub-zero temperatures, making it ideal for year-round availability of seasonal fruits and vegetables. Although it requires cold chain logistics, which increases transportation and storage costs, the benefits of extended shelf life and product integrity outweigh the limitations. Additionally, frozen pulp is increasingly used in organic and health-focused food products due to minimal processing and the absence of preservatives. With growing demand for smoothie packs, frozen desserts, and healthy snacks, especially in North America and Europe, the frozen pulp segment is expected to grow steadily, supported by innovations in freezing technology and expanding retail freezer infrastructure.

The following segments are part of an in-depth analysis of the global Fruit and Vegetable Pulp Market:

Fruit and Vegetable Pulp Market Share Analysis by Region

Asia-Pacific is the Largest Regional Market

Asia-Pacific dominates the global fruit and vegetable pulp market owing to its strong agricultural base, high domestic consumption, and growing exports. Countries like India, China, Thailand, and the Philippines are key producers of tropical and subtropical fruits such as mango, guava, banana, and papaya—many of which are processed into pulp for both domestic use and global supply chains. The region benefits from favorable climatic conditions, a large skilled labor force, and expanding food processing industries. In India alone, mango pulp exports represent a major share of the global trade, with destinations including the Middle East, Europe, and North America. Increasing demand for functional foods, changing dietary habits, and rising per capita incomes are supporting regional consumption. Government initiatives promoting food processing and agri-export zones also contribute to growth. With rapid urbanization and the emergence of health-conscious middle-class consumers, the Asia-Pacific region is expected to maintain its leadership position throughout the forecast period.

Global Fruit and Vegetable Pulp Market Recent Developments News:

• In May 2025: Dohler GmbH expanded its mango and passionfruit pulp processing capacity in India to meet growing demand from beverage manufacturers.
• In March 2025: AGRANA launched a new organic fruit pulp line in Europe aimed at clean-label dairy and dessert producers.
• In October 2024: ITC India entered the premium pulp-based beverage segment with the launch of “B Natural Selects,” containing 100% fruit pulp with no added preservatives.

The Global Fruit and Vegetable Pulp Market is dominated by a few large companies, such as

●        Döhler GmbH

●        Tree Top Inc.

●        AGRANA Beteiligungs-AG

●        Capricorn Food Products

●        ITC Limited

●        Shimla Hills Offerings Pvt. Ltd.

●        SVZ International B.V.

●        iTi Tropicals Inc.

●        Jain Irrigation Systems Ltd.

●        Galla Foods Pvt. Ltd.

●        Uren Food Group Limited

●        Kiril Mischeff Ltd.

●        Ingredion Incorporated

●        Kerry Group

●        Other Emerging Players