Manual Toothbrush Market Size Analysis, Growth Trends & Forecast to 2035

Manual Toothbrush Market Overview

The global manual toothbrush market was valued at USD 14.0 billion in 2025 and is projected to reach USD 24.5 billion by 2033, expanding at a CAGR of 7.7% during the forecast period. Market growth is primarily driven by rising oral hygiene awareness, the increasing prevalence of dental disorders, growing adoption of preventive healthcare, and the affordability and accessibility of manual toothbrushes across both developed and emerging economies. Despite the growing penetration of electric toothbrushes, manual toothbrushes continue to dominate global oral care routines due to their low cost, ease of use, and wide availability.

Manual toothbrushes are considered an essential daily-use personal care product, with demand supported by recurring replacement cycles and widespread consumer acceptance. Dental professionals continue to recommend manual toothbrushes, particularly ultra-soft and soft bristle variants, for gum protection and enamel safety. Expanding public health campaigns, school-based oral care programs, and government-led hygiene initiatives are further reinforcing market demand.

Manual Toothbrush Market Drivers and Opportunities

Rising Oral Hygiene Awareness and Preventive Dental Care Are Driving Market Growth

Increasing awareness regarding oral hygiene and preventive dental care is a key driver of the manual toothbrush market. Rising incidences of dental caries, gingivitis, periodontal diseases, and tooth sensitivity have encouraged consumers to adopt regular brushing habits. Healthcare professionals and dental associations worldwide emphasize brushing twice daily as a fundamental preventive measure, sustaining consistent demand for manual toothbrushes. Government-led oral health awareness programs, especially in developing regions, are expanding toothbrush adoption among rural and low-income populations. School dental hygiene programs targeting children further contribute to long-term market growth by instilling early brushing habits. Manual toothbrushes remain the preferred choice in these initiatives due to their affordability and ease of distribution. Furthermore, rising healthcare expenditure and the growing emphasis on preventive healthcare are prompting consumers to prioritize daily oral care routines. As awareness of the link between oral health and systemic conditions such as cardiovascular disease and diabetes grows, demand for reliable and accessible oral hygiene tools such as manual toothbrushes continues to strengthen.

Affordability and Wide Distribution Networks Are Supporting Market Expansion

The affordability of manual toothbrushes compared to electric alternatives remains a critical growth driver. Manual toothbrushes are widely available across supermarkets, convenience stores, pharmacies, department stores, and online platforms, ensuring high product penetration across income groups. This extensive distribution network makes manual toothbrushes the default choice for a majority of consumers worldwide. Emerging markets, in particular, rely heavily on manual toothbrushes due to price sensitivity and limited access to electric alternatives. Manufacturers continue to offer a wide range of products at different price points, catering to diverse consumer needs. Bulk packaging, promotional pricing, and private-label offerings further enhance market reach. Additionally, rapid growth in e-commerce and direct-to-consumer sales channels is expanding product visibility and availability. Online platforms allow consumers to access a wider variety of toothbrush designs and brands, supporting market expansion even in remote regions.

Sustainable and Eco-Friendly Toothbrushes Present a Key Market Opportunity

Sustainability trends represent a significant opportunity for the manual toothbrush market. Growing environmental awareness is driving demand for eco-friendly toothbrushes made from biodegradable materials such as bamboo, recycled plastics, and plant-based polymers. Consumers are increasingly seeking sustainable alternatives to traditional plastic toothbrushes, creating new growth avenues for manufacturers. Several brands are introducing recyclable packaging, replaceable brush heads, and carbon-neutral production processes to align with sustainability goals. Regulatory pressure to reduce plastic waste is further encouraging innovation in eco-friendly toothbrush design. As sustainability becomes a key purchasing criterion, manufacturers that invest in green product development and transparent sourcing practices are expected to gain a competitive advantage. This shift toward environmentally responsible oral care products is anticipated to generate long-term growth opportunities in the manual toothbrush market

Manual Toothbrush Market Scope

Manual Toothbrush Market Report Segmentation Analysis

The Global Manual Toothbrush Market Industry Analysis Is Segmented By Bristle Type, By End-User, By Distribution Channel, and By Region.

Ultra Soft Bristle Segment Is Expected to Dominate the Manual Toothbrush Market During the Forecast Period

The ultra-soft bristle segment accounted for approximately 57.6% of the global manual toothbrush market, making it the dominant segment. This leadership is driven by increasing dental recommendations favoring ultra-soft bristles to prevent gum recession, enamel erosion, and tooth sensitivity. Consumers with sensitive gums, orthodontic appliances, and post-dental procedures increasingly prefer ultra-soft toothbrushes. Manufacturers are enhancing product designs with tapered bristles, flexible necks, and ergonomic handles to improve comfort and cleaning efficiency. As awareness of gentle oral care continues to grow, the ultra-soft segment is expected to maintain its dominance throughout the forecast period.

The Adult End-User Segment Is Expected to Lead Market Demand Through 2033

The adult segment is expected to hold the largest share of the manual toothbrush market, supported by higher consumption frequency and routine replacement cycles. Adults are more likely to purchase multiple toothbrush variants for different oral care needs, including sensitivity, whitening, and gum protection. Rising disposable income, increased focus on personal grooming, and growing awareness of preventive dental care are driving demand among adult consumers. Premium manual toothbrush offerings targeting adults further support revenue growth in this segment.

Supermarkets and Hypermarkets Are Expected to Remain the Leading Distribution Channel

Supermarkets and hypermarkets are expected to dominate the distribution channel segment due to their wide product assortment, competitive pricing, and high consumer footfall. These retail formats allow consumers to compare brands and product features easily, supporting purchase decisions. However, online retail is emerging as a high-growth channel, driven by convenience, subscription models, and access to premium and eco-friendly toothbrush options.

The following segments are part of an in-depth analysis of the global Manual Toothbrush market:

Manual Toothbrush Market Share Analysis by Region

North America is anticipated to hold the biggest portion of the Manual Toothbrush Market globally throughout the forecast period.

North America accounted for approximately 37.1% of the global manual toothbrush market in 2025, making it the largest regional market. The region’s dominance is attributed to high oral hygiene awareness, the strong presence of leading oral care brands, and widespread access to dental healthcare services. Consumers in the United States and Canada follow regular brushing routines and frequently replace toothbrushes, supporting stable demand. Additionally, premium toothbrush variants and dentist-recommended products witness strong adoption in the region, further reinforcing North America’s leading position.

Asia Pacific is expected to register the highest CAGR during the forecast period, driven by increasing population, rising urbanization, and growing awareness of oral hygiene. Government-led dental health initiatives, expanding middle-class population, and rapid growth of organized retail are improving toothbrush penetration across countries such as China, India, and Southeast Asian nations. Rising disposable incomes and improved access to healthcare information are accelerating adoption, positioning the Asia Pacific as the fastest-growing regional market.

Manual Toothbrush Market Competition Landscape Analysis

The manual toothbrush market is highly competitive, with global oral care brands and regional manufacturers competing on product quality, pricing, innovation, and distribution reach. Companies focus on product differentiation through bristle technology, ergonomic design, sustainability, and branding. Strategic partnerships with retailers, expansion of online presence, and eco-friendly product launches remain key competitive strategies. ​

Global Manual Toothbrush Market Recent Developments News:

• In September 2024 – FRESH 32, a Slovenian oral care company, launched replaceable, 100% recyclable toothbrush heads made from Desmopan thermoplastic polyurethanes (TPUs) supplied by Covestro. The interchangeable heads are lightweight, durable, and resistant to abrasion and microbial growth, contributing to significant plastic waste reduction.
• In November 2023 – Colgate-Palmolive introduced a new bamboo toothbrush featuring natural antimicrobial properties and fully recyclable packaging. The launch reinforces the company's sustainability commitment and aims to strengthen its market position among eco-conscious consumers.
• In October 2021 – Oral-B (Procter & Gamble) launched DROP SWAP SMILE, a nationwide Australian initiative in partnership with Shaver Shop and Veolia. The program provides consumers with a sustainable disposal option for used toothbrushes, promoting responsible oral care waste management.
• In September 2021 – GSK Consumer Healthcare (GSKCH), a joint venture between GSK and Pfizer, launched the Dr. BEST GreenClean toothbrush, a carbon-neutral toothbrush. The handle is made from renewable cellulose derived from birch, pine, and spruce from sustainable forests, while the bristles are made from 100% renewable castor oil. The product is packaged in 100% plastic-free materials.
• In February 2021 – Colgate-Palmolive launched a manual toothbrush featuring a replaceable head and reusable aluminum handle, containing 80% less plastic than previous models. The 100% reusable handle is lightweight and available in silver and navy colors.

The Global Manual Toothbrush Market Is Dominated by a Few Large Companies, such as

●        Colgate-Palmolive

●        Procter & Gamble

●        Unilever

●        Sunstar Group (GUM)

●        Lion Corporation

●        Curaprox

●        Sensodyne (GlaxoSmithKline)

●        Dr. Fresh

●        Church & Dwight (Arm & Hammer)

●        Nimbus

●        Boie USA

●        Dr. Collins

●        Dabur

●        Patanjali Ayurved Limited

●        Wellness Oral Care

●        Perrigo

●        Johnson & Johnson

●        Henkel

●        LG Household & Health Care

●        GC Corporation

●        Others